Warm late-afternoon light across a timber bar and shelves of unlabeled bottles.Atmosphere study
Pomanee & Co.
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Bangkok · TH

Independent market-entry practice · Dossier 01

Your brand, arriving intact.

We study whether a product can land in Thailand, clarify the commercial structure, then introduce the parties with the terms understood.

Alise Pomanee · Principal James Goodnight · Partner

Thailand market entryStudy · Structure · Introduce
IThe house
Principal-led · Bangkok

A career through both sides of the trade.

Market entry that protects what you built.

Approved photography-direction placeholder for the scheduled brand shoot
Pl. IPhotography direction · final shoot scheduled

Alise Pomanee’s career runs through the trade itself: senior regional sales roles inside import-and-distribution houses in Hong Kong and Bangkok, the restructuring of a Thai beverage distributor’s sales operation, and more than a decade building sales across Thailand, Hong Kong, Singapore and Myanmar.

She has been the exporter too — co-founding a jewelry venture and carrying its production from Thai manufacturers into European retail.

Before all of it, a decade modeling for Christian Dior, Gucci, L’Oréal and Levi’s — the perception side of the same instinct.

Pomanee & Co. brings that career into one focused practice.

Principal

Alise Pomanee

Regional sales, distribution & export

Partner

James Goodnight

Systems & market feasibility

IIStudy
Feasibility before introduction

We begin with understanding.

Before a product is recommended, we work through the economics, the regulatory path and where it could credibly belong. You will always know the next step.

01

The fit screen

Import duties, the pricing tree from tax to shelf, channel fit and the regulatory path.

02

The plain verdict

If the numbers do not land, the memo says no — with the figure that stops the case.

03

Agreement before access

Commercial terms are settled in writing before the brand is shown to an importer.

Approved photography-direction placeholder for the scheduled brand shoot
Pl. IIPhotography direction · final shoot scheduled

Alise has carried her own venture’s production from Thai manufacturers into European retail — the QC, the invoices and the freight.

IIIStructure
The working case

We show the arithmetic.

A recommendation should arrive as a prepared case: the economics, the market position and the decision it supports, documented before an introduction is made.

  1. IStudyCosts, regulation and channel fit.
  2. IIDecideA plain, supportable verdict.
  3. IIIPrepareThe case and next steps in writing.
Specimen · IPlacement dossier — the verdict on whether a brand belongs in this market, and where.
Page one of a Pomanee & Co. placement dossier, brand name redacted: the placement verdict, the channel thesis and 'why this brand, why now', set in warm paper and bottle green.
Specimen · II · detailFeasibility memo — the maximum export price at which the brand can still land.
An enlarged detail from a Pomanee & Co. feasibility memo: the CONDITIONAL verdict chip, the redacted maximum-viable-FOB line, and a fragment of the pricing tree from tax to shelf, with rates marked for verification.

Commercial identities withheld · illustrative assumptions marked

A single elegant cocktail in a coupe glass on a sunlit timber bar top, warm natural daylight, a citrus twist.
IVIntroduce
For importers & distributors

Brands arrive studied, priced to your margin.

Your scarcest resource is attention on the right candidates. We spend our work before we spend your time.

Approved photography-direction placeholder for the scheduled brand shoot
Pl. IIIPhotography direction · final shoot scheduled

What arrives with the introduction

01

Pre-studied

The pricing tree, regulatory path and channel map are already worked. You begin with a case, not a blank page.

02

Priced to your margin

Landed cost and importer margin at the recommended shelf and menu price are computed before you ask.

03

Agreement-first

The brand is committed in writing before you spend time evaluating the opportunity.

Importer lens
  • Landed cost
  • Recommended price
  • Year-one volume scenario
  • First order against MOQ
Tell us what you’re hunting
VMethod
Three gates · one sequence

Study. Structure. Introduce.

Each step removes uncertainty before the next party is asked to spend time, reputation or capital.

  1. I

    Study

    Know the economics, regulatory path and shelf position before anything ships.

    Output · written verdict
  2. II

    Structure

    Territory, responsibilities and terms are understood in writing before the market sees the brand.

    Output · prepared case
  3. III

    Introduce

    The right counterpart meets the opportunity with the numbers and next steps already documented.

    Output · informed meeting

No introduction outruns the work that should protect it.

VIProof
Evidence, held to a line

Only what can be verified.

We would rather show little that is true than much that is borrowed.

02

Earlier career

International campaign work

Christian Dior, Gucci, L’Oréal and Levi’s.

Deliberately absent

Borrowed logos, placeholder testimonials and invented client case studies.

VIIContact
Open a conversation

A conversation begins with the numbers.

If Thailand is on your horizon, tell us about the brand. We will tell you, plainly, whether it can land.

LinkedInAlise Pomanee
OfficeBangkok · Thailand